Setting Up Automated Email Sequences

What Are Automated Email Sequences?

An automated email sequence is a series of pre-written emails that are sent automatically based on triggers — such as when someone makes a purchase, signs up for your list, or abandons their cart. Once set up, they work around the clock without any manual effort.

Why They Matter

Email remains one of the highest-converting marketing channels. Automated sequences let you:

• Welcome new subscribers and build trust immediately.
• Nurture leads who are not ready to buy yet.
• Recover abandoned carts and lost revenue.
• Upsell and cross-sell to existing customers.
• Re-engage inactive subscribers before they churn.

Setting Up Your First Sequence in Kartivo

1. Navigate to Email → Sequences in your dashboard.
2. Click "New Sequence" and give it a name (e.g., "Welcome Series").
3. Choose a trigger — Select what starts the sequence (new subscriber, purchase, tag added, etc.).
4. Add your emails — Write each email in the sequence. Set the delay between emails (e.g., immediately, 1 day, 3 days).
5. Set exit conditions — Define when a subscriber should leave the sequence (e.g., they made a purchase).
6. Activate — Review your sequence and toggle it live.

Best Practices

• Keep your welcome email short and friendly — introduce yourself and set expectations.
• Provide value before asking for a sale. Share tips, resources, or free content first.
• Use personalization tokens like {{first_name}} to make emails feel personal.
• Test subject lines — small changes can dramatically impact open rates.

Automated email sequences are one of the most powerful tools in your Kartivo toolkit. Set them up once and let them drive revenue for months and years to come.