Email Marketing Mastery 2026

Course curriculum

9 sections · 54 lessons · 1h 42m total length

Email Landscape 2026 6 lessons · 11m

• Why Email Still Wins Preview 11 min
• The Real RPM Math
• What Changed in 2024-2026
• Email Business Models
• The Email Stack 2026
• Module 1 Quiz

Platform Selection 6 lessons · 12m

• Picking Your ESP 12 min
• Klaviyo Deep Dive
• Beehiiv Deep Dive
• Kit (formerly ConvertKit)
• Resend, MailerLite, Others
• Module 2 Quiz

Deliverability Infrastructure 6 lessons · 12m

• Deliverability Foundation 12 min
• SPF, DKIM, DMARC
• Sender Reputation
• List Hygiene
• Warming Up Sending Domains
• Module 3 Quiz

List Building and Lead Magnets 6 lessons · 11m

• Lead Magnet Strategy 11 min
• Forms and Popups
• High-Converting Lead Magnets
• Paid List Building
• Cross-Platform Capture
• Module 4 Quiz

Welcome Sequence 6 lessons · 12m

• The 7-Email Welcome Blueprint 12 min
• Email-by-Email Breakdown
• Subject Line Mastery
• Email Body Best Practices
• Onboarding Automations
• Module 5 Quiz

Broadcast Strategy 6 lessons · 10m

• The 80/20 Rule 10 min
• Content Pillars
• Cadence and Timing
• Promotional Emails
• Engagement Recovery
• Module 6 Quiz

Segmentation and AI Personalisation 6 lessons · 11m

• Segmentation Strategy 11 min
• Behavioural Segments
• AI Personalisation
• Dynamic Content
• Predictive Analytics
• Module 7 Quiz

Lifecycle Automations and Revenue 6 lessons · 11m

• Critical Automations 11 min
• D2C Lifecycle Automations
• SaaS Lifecycle
• Course Creator Lifecycle
• Newsletter Monetisation
• Module 8 Quiz

Analytics + Case Studies + 12-Month Plan 6 lessons · 12m

• Email Analytics 12 min
• Case: D2C Brand $80k/mo from Email
• Case: Newsletter to $25k/mo
• Case: Course Creator $35k/mo
• Your 12-Month Plan
• Final Exam